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The Definitive 6 Keys Merchandising to Sell More in your Store

Thursday, December 31, 2020

You must know how to manage your showcase and the commercial space inside the store to make the consumer choose us, at the same time that the brand image of our business is enhanced. Know the keys to achieve it.


1. Make an Annual Plan with the Stated Dates to Renew the Showcase


In an integrated way with your marketing plan, you must make a full-year calendar that indicates holidays, seasons, local events and promotions on designated dates, Father's Day, Mother's Day, Valentine's Day, Black Friday with changes in your window and inside the store. Sales seasons are widely spaced, so you should encourage potential customers with a monthly renovation starting with the storefront and the front door.


Make a budget for the material, accessories, lighting and signage for each of the proposals. Plan the necessary stock of the items you are going to promote. Think of proposals that can be easily executed and are safe. And Jesus is king merchandise, with visual merchandising, it offers something more than what a client can find on a web page, since it will give you an advantage over competitors in electronic commerce.


2. Offers Continuity of the Proposal of the Showcase at the Entrance Door and Inside the Store


The visual merchandising must take care of the entrance and all the points of the interior of the store. It begins with the display area closest to the front door and presents the products related to the active promotion. Especially the newer items. At the back of the store you should find the most popular and essential products. At the entrance, it is important to present the products that you could most want, placed in an attractive way, allowing easy access to them without affecting the visual elements.


If in the window of a clothing store we offer attractive designs of the new models of the spring season, the customer when entering the store must find an exhibitor with those models, since if he has entered attracted by knowing these models and not He finds them as soon as he enters, he could give up staying in the store and leave.


Review the hot and cold areas of the store and consider making adjustments based on the active campaign. Hot areas are the busiest areas and corridors and you have a chance to turn cold areas into hot areas. Try to locate the changing rooms at the end of the store so that the consumer must go through the entire store until they reach them and, on the way, pick up other items. It is a good strategy to sell more in your business.


3. Order and Label the Product Well


An also important part of visual merchandising to be able to sell more is to ensure that the items are exposed in an attractive way, well labeled and with signage that allow the customer to locate the different areas of the establishment and featured products to achieve the best shopping experience.


Group the products by color or use seeking to attract attention, for example in a food store all the drinks will be together. In a home goods store you can group several items of the same color, the combinations of red, white or black are the ones that attract the most attention.


You must be careful to order your items based on the available stock. If you have sold a lot of an item and you have no more stock, adjust your visual merchandising plan oriented to the product of which you have more units.


4. Offer your Customers Experiences with the 5 Senses


Sometimes we just worry about putting up signs that stimulate the eyes, but we forget about the other four senses. To sell more you have to get the customer to live a multi-sensory experience that attracts them and encourages them to spend their money in our store.


Sound: It is another of the most used resources. In many stores they use music to influence customer behavior. With calm, relaxed music, you are invited to spend more time shopping. If you make a selection of more modern music, you will be trying to make the shopping experience better for a younger audience.


Smell: This sense is more present than those of us who believe in buying. Smell connects our brain with emotion and memory, in this way we can remember how good a store always smells, producing a more pleasant shopping experience.


Taste: We can apply it in food stores. Offering customers, the chance to taste a product usually works very well to encourage them to buy.


5. Tell a Story


The image we want to project is very important in our business. Part of our image is to tell a story through the visual merchandising that we have prepared. For example, furniture or decoration stores should not only display the product, but also create a space simulating a home with proposals for different types of public and in this way, they get you to get an idea of ​​how it can look in your home. For example, in a pharmacy you can display a whole line of skin care products with images and materials that simulate the appearance of the skin, allowing you to see how applying this product in different environments your skin will be more cared for.


6. Use Technology to Attract your Public


Technology is an effective resource for capturing customer attention. We can use digital signage with screens, even interactive displays that show images of our promotional campaigns. We can even bring proposals to the showcase through touch screens or applications where we offer the buyer the opportunity to interact, facilitating a pre-purchase experience.


Lately we can see in some clothing stores such as or like Kanye West merchandise virtual testers capable of scanning the contour, the face and providing a virtual vision of our body with the chosen clothes, changing color, size.


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